Senior UX/UI & Product Designer

Hassan
Ali

Dubai, UAE  ·  10+ Years Experience  ·  Available for Opportunities

Crafting intuitive, scalable, and visually precise digital experiences — from design systems and interaction design to motion and information architecture.

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10+
Years
700+
Icons Built
7+
Brands Served

Brands & clients I have worked with

Emirates
Atlantis The Palm
Kerzner International
One&Only Resorts
Bab Al Shams
Mazagan
Valtech
Innago
Dimitra Technology
Evolving Web
4Pets.pk
Quilted
Hello

I'm Hassan Ali

A passionate and experienced designer with over a decade in the design industry, specializing in UX, UI, and product design. I focus on crafting intuitive, scalable, and visually clear digital experiences through strong expertise in wireframing, UI patterns, design systems, interaction design, and user flows.

Over the past decade, I have worked with several product companies and agencies, including Emirates, Atlantis, Kerzner where I contributed to designing and improving large-scale digital experiences. I enjoy solving complex problems and translating them into simple, structured, and user-friendly interfaces.

I actively integrate AI tools across my workflow — using Claude, ChatGPT, Midjourney, Runway, and Figma Make for research, rapid prototyping, and visual exploration. This lets me move faster without compromising design quality, and it's become a genuine differentiator in how I approach senior-level projects.

Design Process

From Brief to Build

01

Understand

  • Stakeholder Insights
  • Competitive Research
  • User Research
  • Heuristic Analysis
02

Define

  • Gathering Requirements
  • User Stories
  • Success KPIs
  • Problem Framing
03

Ideate

  • Sketching
  • User Flows
  • Wireframes
  • LFM Prototype
04

Design

  • UI Design
  • Prototyping
  • Interactions
  • Design System
05

Test

  • Design QA
  • Design Reviews
  • Stakeholder Reviews
  • Developer Handoff
Tools & Tech

Behind the Build

Figma
Design & Prototype
Claude / ChatGPT
Research & Ideation
Figma Make
Ideation & Prototype
Sketch
Design & Prototype
After Effects
Interaction / Animation
Illustrator
Illustration & Iconography
Zeplin
Assets & Sharing
Photoshop
Photo Manipulation
Procreate
Sketching & Illustration
Selected Work

Case Studies

Atlantis multi-brand website design
01

Atlantis / Kerzner

One design system. Seven luxury brands. Infinite flexibility. Built every component to the dev agency's fixed library requirement.

Design SystemWebsiteMulti-brand
Emirates Motion Design System — ease and duration
02

Emirates Motion Design

A complete Motion Design System for Emirates — easing curves, duration tokens, transition patterns, and animated component specs.

Motion SystemAYRA Platform
Emirates Executive Jet website hi-fi design
03

Emirates Executive Jet

Translating physical luxury into digital — a full website redesign for Emirates' private aviation service for world leaders and executives.

WebsiteUX StrategyLuxury
Innago — full platform screens and mobile app
04

Innago — Property Management

Re-platforming a paperless property management tool — three dashboards, mobile app, and an online lease editor as a unified system.

Web AppDashboardMobile
AYRA Icons 2.0 — full icon library
05

AYRA Icons 2.0 — Emirates

700+ icons. Two styles. Five sizes. One 24px grid. Built from scratch for one of the world's most recognised airline brands.

Icon SystemDesign SystemFigma
4Pets.pk — new website design
06

4Pets.pk — E-commerce

End-to-end redesign — new logo (12 hand-sketched iterations), custom icon set for 8 categories, and full responsive site + mobile app.

E-commerceLogo DesignIcons
Quilted — complete illustration set
07

Quilted — Illustration

Quilted inspires groups of loved ones to tell their favorite stories through curated short videos. Designed the full icon and illustration set for the website.

IllustrationIcon DesignWebsite
Let's Connect

Let's build
something great.

Open to Senior Product Designer / Senior UX/UI roles in Dubai and the Gulf region.

Download Portfolio PDF ↓
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